Fleet News

Focus best-seller again

THE Focus has remained Ford's most successful model in Europe with sales last year of 544,100 units.

Record sales were achieved in Britain, Czech Republic, Denmark, Greece, Hungary, Ireland, Poland, Spain and Sweden.

In total, Ford of Europe's share of the European vehicle market in 2002 increased from 8.6% to 8.7%.

'We're proud that Ford is one of the few manufacturers to have increased its market share in 2002 despite a very soft European car market and heavy competitive incentive spending,' said Ford of Europe's vice-president of marketing, sales and service Earl Hesterberg. 'Our performance is based on the strength of our product line-up, primarily driven by the continued brisk sales on the Ford Focus and the new Ford Fiesta.

'Our good sales results in 2002 show that Ford's European transformation is working not only in the area of profit, but also in market share,' he added.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee