Fleet News

Peugeot teams up with BBC for staff car deal

Alt Text

PEUGEOT has seen sales of its cars among BBC staff rocketing following a promotional campaign and a raft of special offers.

Provided my Alphabet's myDrive car ownership scheme, employees opting for Peugeot 206s, 206 Coupé Cabriolets and 307s can take advantage of a number of benefits including no deposit, access to a new car every two years, fully comprehensive motor insurance, all servicing and routine repair costs, road fund licence, all replacement tyres, batteries and exhausts, AA Relay Plus and European roadside assistance and fixed depreciation.

At the end of the contract customers can either make a final payment and keep the vehicle, or return it to Alphabet.

In the first week following an advertising campaign, sales of Peugeots increased by 58% and to date more than 250 206s and more than 200 307s have been ordered on the myDrive scheme.

Paul Farley, HR director, reward and commercial businesses for the BBC, said: 'The fundamental challenge we faced was to devise just one scheme for all employees that was flexible enough to enable us to extend a competitively-priced and fully-inclusive car benefit to the whole workforce.'

  • Subscribe to Fleet News.
  • Get the news delivered to your desktop
  • Leave a comment for your chance to win £20 of John Lewis vouchers.

    Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

    Login to comment

    Comments

    No comments have been made yet.

    Compare costs of your company cars

    Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

    What is your BIK car tax liability?

    The Fleet News car tax calculator lets you work out tax costs for both employer and employee