Fleet News

BMW signs up for Fleet Show at Silverstone

BMW (GB) has announced it will be exhibiting at the relaunched Fleet Show at Silverstone on September 23, 24 and 25.

The manufacturer will bring a number of vehicles for test driving on the famous circuit and display others in the purpose-built exhibition centre.

This year is one of the busiest in the German brand's history, with the launch of the Z4 sports car, the diesel-engined 730d, 730i, 760Li, facelifted 3-series coupe and convertible, 6-series, MINI diesel. It also sees the first chance to view the new 5-series.

BMW has not attended a major car show in the UK since 2000, having decided to stay away from the two London shows – both eventually cancelled – and last year's Birmingham International Motor Show, although it did exhibit the MINI brand there.

However, it believes the Fleet Show gives it the perfect opportunity to exhibit its products to a vital market.

Bernard Bradley, general manager, BMW Corporate Sales, said: 'BMW GB is delighted to be taking part in the Fleet Show. We believe the show will become an important event for the corporate market and provides a great opportunity to showcase the latest BMW and MINI product ranges to this key audience.'

The event, back at the show's spiritual home of Silverstone after five years away, has been put together following extensive consultation throughout the industry, and promises something for fleet decision-makers at all levels.

David Goodchild, publisher of Fleet News and Fleet NewsNet, said: 'To have the signature of BMW (GB), with its high quality products and strong influence in the executive fleet market, is a real sign of confidence in the success of the new Fleet Show.

'It illustrates that visitors to the event will experience the very best companies operating in the fleet industry today.'

  • For exhibitor enquiries, contact Julie Mordanti on 01733 468334 or email: julie.mordanti@emap.com
  • For general show enquiries, call Sandra Evitt at Fleet News on 01733 468123 or email: sandra.evitt@emap.com
  • A Fleet Show dedicated website will be launched shortly detailing the companies exhibiting, the seminars being held, driving events and information on taking part in the three-day show.
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