Phil Molkenthin will help the firm meet its target of 18,000 sales this year, up from nearly 12,500 during 2002. Important products include the new Carens and the Magentis 2.0-litre.
Contract hire companies will be key targets in a campaign to encourage fleets to sample the growing range, which will be extended further with the arrival of a V6 engine for the Sorento SUV in April.
At the Geneva show, Kia reiterated its ambition to be a top-five global manufacturer by 2010, with ambitious plans for expansion in China, while sales in Europe should be 300,000 by 2005.
Kia also unveiled the KD-1 Slice concept car, designed as a cross-over vehicle combining the comfort of a road-going car with the ability of an off-roader.