While Pilot and Convoy models in various guises graced the front part of the stand, the rear was taken up by a large army truck carrying a new light van under camouflage as a tempting teaser for the visitors.
Asked when the wraps would be coming off, LDV sales director Tony Lewis replied: 'Not at this show. Many people were beginning to think that a brand new LDV van was a mythical beast so we thought it ought to finally break cover. But the official launch will coincide with our tenth birthday.'
Through the netting, visitors were able to glimpse an elegant light van the size of a Renault Trafic, with smart alloy wheels and metallic paint. Little other detail was visible.
The van is a result of LDV's old link-up with Daewoo, which fell flat when the Korean company foundered and was taken over by General Motors. It is understood LDV will own all the rights to the new model.