TOYOTA Motor Marketing Europe (TMME) is taking control of 12 European distributors as part of a move to boost efficiency.
From April 1, the sales and marketing companies across Europe will become part of TMME, which is responsible for co-ordinating the manufacturer's European sales and marketing activities. The development is aimed at improving the effectiveness of Toyota's sales structures in Europe and at accelerating its decision-making processes.
A spokesman said: 'The new structure will allow the 12 national sales and marketing companies to focus on key sales and marketing activities in their respective countries.'
Login to comment
Comments
No comments have been made yet.