Fleet News

Citroen acts to boost residuals

CITROEN is launching a new initiative this month to increase the value of its used cars.

Citroens either up to seven years old or with no more than 75,000 miles on the clock can benefit from a scheme that provides a 12-month warranty on the car, pre-sale checks, an exchange plan and breakdown cover.

The scheme, called Citroen Approved Used Cars, is being run by most Citroen dealers. It includes a 30-day 'any reason' exchange period as well as provenance and guaranteed mileage checks.

Speaking to Fleet News at a media briefing, Alain Favey, Citroen's UK managing director, accepted that Citroen had some work to do on its residual value performance.

He said: 'With used cars, the focus is on residual values and we need to change the perception of residual values on Citroens. Following our recent success in the UK which has seen us double sales of new cars in the past four years, it is timely that we are now launching a used vehicle scheme that will remove any difference between the new and used vehicle buying experiences.'

The plan has been designed to enhance the service given to used car buyers, by introducing initiatives normally reserved for new car buyers, according to Favey.

Citroen has also launched another fleet initiative, a website enabling fleets to order parts online. Companies are able to log on to the free internet site, view, order and then pay for the required parts or accessories.

  • Visit www.citroen-pr.net
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