Henrick's role will be to co-ordinate Nissan's eight European national sales companies in Austria, France, Germany, Italy, Spain, Switzerland, the Netherlands and the UK and manage Nissan's pan-European fleet accounts.
His responsibilities include supporting the development of fleet sales business plans and strategies and developing a pan-European fleet test-drive programme.
Henrick said: 'I am very excited about this new role and can see there are some great challenges and opportunities ahead of us. I see my role as fundamental to building key relationships with the European NSCs and formulating fleet business plans with them. I am very keen to focus on the delivery of fleet volume throughout Europe and provide customers with a full pan-European service.'
Henrick joined the company in 1998 as an area fleet manager and in 2000 was appointed rental manager before a promotion to national accounts manager in 2001.