Fleet News

BCA gets the message across

BCA's customers are now even better informed thanks to the latest SMS and email messaging technology.

The company has introduced SMS and email messaging to promote sales and deliver live catalogue updates to customers who have registered for the service.

BCA's buyer customers can register to receive messages and mailings across a wide range of criteria that suits their needs, such as vehicle type and vendor source and can specify locations in BCA's nationwide network.

As BCA's sales programmes and catalogues are updated by the company's networked auction systems, the SMS and email technology automatically contacts those customers whose specifications tally with those of the sale.

This new 'early warning' system gives BCA's buyer customers another competitive edge in planning their stock acquisition and – coupled with the newly introduced LCV section on BCA's online catalogue and stock locator service, Auction View – means BCA continues to lead the way in customer communication.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee