From September, for all new 53-plate vehicles, customers on full maintenance contracts will not be recharged in relation to irreparable punctures or unrepairable tyres damaged through kerbing or drivers running over objects on the road.
ALD Automotive managing director Keith Allen said: 'The move is part of our continuing focus on driving down costs and delivering an enhanced level of service for both fleet decision-makers and company car drivers. We are one of the few contract and leasing companies to have made this goodwill gesture.
'We have looked at the average recharge cost and the hassle the customer faces and have decided to absorb the cost of punctures and tyre damage to further enhance service levels and customer goodwill. This change in policy will, therefore, remove potential cost and assist in future fleet budgeting.
'While we still need to pass back the cost of any multiple damage due to accidents or vandalism, and we reserve the right to recharge for persistent damage claims, we recognise that a tyre may be damaged inadvertently.'