The California-based company, which operates three divisions in the UK and has a fleet here of 60 cars, is using Tuskerdirect's Fleet Desk online fleet management system.
European human resources director Bob Wilson said: 'Because the system is web-based and everything is online, we have seen real savings in the administrative burden associated with running our fleet.
'At the same time, this allows our supplier to reduce their own administration costs – savings which can be passed on to us in more attractive leasing rates and allow our staff to have better cars than they might have expected.'
He said that because staff can specify and order any cars of their choice, with the only proviso that they must be four-door saloons or five-door hatchbacks, they are very happy with their vehicles, with none of the envy or disputes that can often surround the provision of company cars.
Wilson added: 'Staff feel empowered in that they can choose the vehicles they want and we now have a very happy sales force with very few driver complaints.'