Fleet News

Benjys fleet gets its teeth into new mapping system

A FLEET of mobile sandwich vans is using new mapping technology to view the best location and catchment areas for its franchise vehicles.

Benjys Delivered, which runs a fleet of 500 specially-converted sandwich vans, is using the Overview Mapping technology to show areas determined by postcode and main roads.

Andrew Quail, franchising manager at Benjys, said: 'With a mobile franchise such as Benjys Delivered, it is important to create territories that are both unique and equal so that the areas we offer to our franchisees are both challenging and attractive.'

Mapping Overview analyses population census and business data to decide the optimum areas for Benjy's franchises.

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