Iveco also has wide-ranging expansion plans taking in China, India and Russia, with a big joint venture announcement like later this year.

Alapont says he wants to put a half per cent on the firm's global market share.

The firm says its new Euro cargo 4x4 should appeal to local authorities and public utility customers in UK and the newly launched Trakker range of two to three and four axle trucks will also appeal to operators whose work involves off road running.

Iveco has also upgraded the Daily, supplying it with a new three-litre engine and an auto box.