Essentially, the Parkers’ site is a huge database of car information, allowing the user to search for a car of their specification.
It is also a brand within the Emap Automotive portfolio, alongside Fleet News.
The homepage splash is a bit hectic, opting out of a left side menu (standard on most websites) and choosing to display most of its links over the front of the home page. However, there is still a horizontal top menu if you start to get lost as well as a site map link at the bottom of the page.
The used car search engine function works smoothly, offering many options after the search is complete – including a pricing archive.
Other aspects of the site the user could take advantage of included finance and insurance quotes from third parties, SMS messaging with prices and car history checks.
A database of tried and tested car reviews is available – either from Parkers itself or from customers who bought the cars – a neat trick that adds an excellent, added dimension to a car review site.
A forum is also available on the site –‘the place to go for car debates, tips, chat, and even the odd bit of controversy’ – which allows users to share tips and opinions with each other online and allowing for some pre-purchase research.
There is an array of guides on offer online as well, including buying secrets, a breakdown guide and an import guide as well as others.
The overall layout of the site is a little muddled, but because so much information and advice is available, lack of room may be used as an excuse.
The site: www.parkers.co.uk
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