LEASING company Alphabet has launched what bosses describe as the industry’s first complete vehicle funding package.

Its new AlphaDrive product aims to meet a growing demand from fleets for a single product covering all aspects of vehicle funding.

AlphaDrive consists of three main elements which cover company cars, employee car schemes and a car ownership package that can be offered to the whole workforce.

Richard Schooling, commercial director of Alphabet, said: ‘AlphaDrive is the first product on the market to integrate all these elements into a single, seamless solution.

‘We are seeing great interest from companies that want to move to integrated car benefits strategies. The face of fleet is changing because of the growth of cash allowances and ECO schemes alongside traditional self-funded or leased company cars.

‘However, the focus on at-work road safety has brought home to many organisations the fact that they cannot simply turn a blind eye to employees who use their own cars for business. AlphaDrive critically helps to safeguard companies’ current and future duty of care obligations by increasing their influence over what happens when drivers opt to use their own cars for work.’

‘AlphaDrive provides the right funding and management for each group of vehicles, allowing companies to maintain integrity and quality across the whole spectrum of their business car use.’