Fleet News

MG Rover sets out its stall in German capital

MG Rover has opened four new dealerships in Berlin, taking the total number of new dealer appointments to 60 throughout Europe during the year.

The manufacturer says it will announce a further 100 appointments during 2005. Company bosses say the new car distribution block exemption allows them to feature their products in multi-franchise operations. Rod Ramsey, director of worldwide sales, said: 'Rover and MG are niche brands of high quality and strong customer appeal, so they harmonise well with other makes in the showroom, and they cover 80% of passenger car segments. Dealers are also attracted by the brands' historic customer base, which is large and brings income from servicing and repairs.'

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