Fleet News

Web watch: we review what’s hot on the net

RENTAL companies battle it out in an ultra-competitive world, practically down in the High Street vying for the customers.

The battle is heightened on the web. The customer can do research without a thought for pounding the pavement.

There is no chance for sales patter – a company has perhaps no more than a few seconds to win business before a surfer lets his fingers ‘do the walking’. The homepage of www.avis.co.uk throws conventional web design out of the door in an attempt to push the Avis portfolio through a starburst of pictures and words to the point of being overpowering. Sensibly though, the vehicle reservation booking form is right there in your eye line the moment you log-on, surrounded by product offers and the latest news.

The homepage though could have you reaching for the site map. The business user can luckily find themselves in a more calm environment.

Click on Business Services in the top, horizontal menu and, without any preamble, it lays out what it can for fleet managers.

This section has a rich clarity to it and together with the introduction of a lefthand menu is simple to use and offers the right amount of information for each of the sections dedicated to Avis Preferred, Avis Advance, MaxiRent, AvisAgency, prestige cars and Chauffeur Drive and Premier Partners.

Business users may also be interested in the Partner Offers section promoting loyalty schemes, such as Air Miles, parking, hotel and holiday offers, again presented in a simple yet appealing way. Jeremy Bennett

The lowdown

The site:www.avis.co.uk

We like:

  • Concentrates on pushing product in simple layouts

    We don’t like

  • One of the most overpowering homepages in the business
  • Leave a comment for your chance to win £20 of John Lewis vouchers.

    Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

    Login to comment


    No comments have been made yet.

    Compare costs of your company cars

    Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

    What is your BIK car tax liability?

    The Fleet News car tax calculator lets you work out tax costs for both employer and employee