ISUZU has expanded its dealer network following the success of its new Rodeo pick-up. The group opened 15 new dealerships in February and Isuzu is planning to have 100 outlets by the end of the year – up from 79 at the start of 2004.

Terry Leach, national franchise development manager at Isuzu, said: 'The reason for our success in attracting high quality, skilled and enthusiastic new dealers is simple. The new Rodeo pick-up is winning widespread praise while Isuzu is renowned for its diesel engine and light truck expertise.'

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