##Enterprise2004--right## sponsored by Enterprise Rent-A-Car UK



AS an example of best practice, customer service and innovation in the fleet industry, the daily rental market is pretty hard to beat.

In this year's Daily Rental Guide we investigate all areas of a complex and highly competitive business.

We have included more information than ever in our Fleet News Rental 20, the analysis of the biggest firms in the daily rental industry. There are now contact details, fleets sizes and a brief overview of all those featured to ensure you choose the supplier which suits you best.

But there is so much more to the Daily Rental Guide.

For example, how technology is helping rental firms to get customers moving more quickly and efficiently through the use of the internet and telematics. Then there's human resource issues such as how the rental industry can help firms meet their duty of care to employees through supplying cars that are fit for purpose, and how flexible leasing can meet EU laws on short-term workers' rights.

We also look at the practical aspects of choosing a rental supplier – should firms go for large or small companies?

Does a small company give you a personal service a big multinational can't? There's also advice on how to cut down on damage costs, and how to get the most out of your supplier.

We trust this guide will provide you with an invaluable guide to renting cars and vans over the next year. I hope, you enjoy it.

John Maslen
Editor, Fleet News

Below are listed the page headings to the 2004 Daily Rental Guide.

Click on each to open in pdf format.

  • Looking back on a year of change
    Twelve months is a long time in the fast-moving daily rental industry. We look at the key events of the past year: the innovations and the launches, the buyouts and the deals.

  • Telematics - exploit the new technology
    Global positioning satellite? In-car tracking? Has the car rental market suddenly gone space age and, if it has, what are the potential benefits to fleet managers?

  • Renting: there's more than a car on offer
    How fleets can get the best price and service for their needs, through low basic rental costs and logistics to extras such as electronic invoicing. Is a broker better than a direct deal?

  • Quality over quantity - or does size matter?
    David or Goliath? Should fleets go for large rental firms with many outlets and thousands of cars, or can small firms with a personal, locally-based approach offer a better service?

  • The UK's top 20 daily rental companies

  • Who's who in the rental industry - in their own words

  • The hiring option: it's good for your health
    How can daily rental help fleets in their health and safety provision and duty of care to employees while stopping them getting tangled in a legal case?

  • What's the damage?
    It may be time-consuming to customers and staff alike to check a rental car thoroughly before driving it away, but by following procedures carefully, both can ensure that costs are kept to a minimum

  • How the internet has changed the industry
    What advances have there been in the use of the internet and how can fleets use the web for more efficient renting?

  • Flexibility is the name of the game
    In a competitive marketplace many workers are on short-term contracts. As a result, a car pool can seem the most cost-effective answer. However, the daily rental industry has seen this need and has been flexible enough to adapt

  • Dress to impress
    Company high-flyers are finding it's cheaper to rent a car than go by plane or train, but are demanding prestige executive cars that can meet their individual requirements and, of course, impress their clients

  • Daily rental goes up in the world
    The daily rental industry has come a long way from the days when it was seen as a low quality option with customers using and abusing hire cars and treating them with little respect