Cheryl Stickler will be responsible for the Chepstow and Bristol areas and brings 20 years' fleet industry experience gained at groups including Bank of Scotland Vehicle Management and Toyota Financial Services, where she was business development manager.

Chris Fountain joins the same areas and will be responsible for customer service. Fountain joins from the financial services sector.

In her new role, Forrow will be responsible for developing new ideas for promoting the interests of motorists. She will also cover research, parliamentary affairs and media relations.

Forrow replaces Jonathon Simpson, who has become public relations manager at Serco.

Bishop will be responsible for developing HPI's current range of services, industry and Government initiatives to reduce crime through asset registration. He has several years' experience including 15 years working for London Under-ground. He has also been a board member of the European Caravan Federation.

Bishop joined the National Caravan Council in 1989 as parks director, becoming director of professional and technical services in 1995, and was promoted to director general the following year.

Wheeler joins Motability Operations from Ford Motor Company, where he spent 14 years in several sales and aftersales dealer and customer-facing roles. His most recent role included sales to UK rental customers as Ford's manager of rental operations.

Markwick is a professional engineer with several years' experience in the car industry. He has worked at Jaguar, Pirelli, Land Rover, Ricardo and IVM-Automotive and is a member of the Institute of Mechan-ical Engineers. Markwick replaces Derek Harvey, who is retiring after 14 years as chief executive.

He has held posts in finance, corporate developing and troubleshooting during his career, including roles at Mercantile Credit, Dial Contracts and Guy Salmon.