More than three-quarters of those polled said they would welcome an application that would allow the emergency services to locate them via their mobile phone.
More than half (52%) also said they would be interested in a service that enabled them to locate people and possessions.
However, the findings from the 'Wireless Location Target?' report, which analysed wireless location across Europe, showed that both consumers and network providers doubt current location-based services.
Operators cited a lack of a proven business case, technical inadequacies and a lack of applications as barriers to the technology moving forward. Consumers cited a lack of awareness and a shortage of useful services as the main constraints.
Jason Angelides, director for global services at wireless technology provider TruePosition, said: 'We have always believed in the potential of location-based services and have been trying to understand their slow uptake. This research provides us with some answers and suggests that we are standing on the cusp of strong growth for wireless location.
'It also warns us that as an industry we have significant work to do to ensure we understand consumer needs and demands and that we are in a position to meet them.'