The Ford Focus ST micro-site kicks off with a pumping techno soundtrack. Users can take a virtual tour of the ST from the outside. Click on hovering focus points to learn more about certain areas of the car. Zoom in on the spoiler or wing mirror. It’s as close as possible to being there and looking at the car in person.
Users get around the site by clicking on different topics at the top of the page. It’s simple to use and everything down to the animation of the buttons looks great.
By clicking on ‘interior’ the car spins and users are taken inside, the engine revs and the ST sets off down a virtual country road. Here, users can choose their colour options and get a real feel for what it’s like to be inside the car. Have a look at the curious submarine lighting over the gearbox.
If visitors want to know how the ST handles, they can click on the link at the top of the page and a pair of hands pop up and start steering, followed by some accompanying text.
Fleet managers can take a closer look at the ST’s engine by virtually diving head first through an animated X-ray. One can only imagine how much money Ford spent on putting this site together.
The only problem users might face is in the download section. I couldn’t download anything at work or at home. Focus ST enthusiasts might be a bit disappointed.
Ford has done a great job appealing to its 20-something core ST audience with this site. It gets the user involved at every click, the aim of any website.
To have a look, go to www.ford.co.uk and click on the Focus ST picture at the bottom left of the homepage.
The lowdown
The site: www.ford.co.uk
We like: Extremely cool web design
We don’t like: Dial-up users have no chance of viewing this site – it’s too slick
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