The updated centres will focus on improving customer areas and are combined with special training sessions for staff at each centre.
While other centres cover the workload, every employee of the updated centre is taken away for training sessions covering a renewed focus on customer satisfaction.
Dave Hall, group marketing director at ATS Euromaster, said: ‘We are focusing on delivering customer satisfaction.’
The overhaul is backed by its owner, tyre giant Michelin, which has committed to a multi-million pound investment package for ATS Euromaster in 2005.
The new investment has been earmarked for the refurbishment of the company’s 530 service centres over a period of 10 years, improving sites, giving them a modern and welcoming feel.
Nick Gregg, ATS Euromaster’s group managing director, said: ‘Offering exceptional customer service is at the heart of ATS Euromaster’s overall objective.
‘With the financial backing of Michelin, we are striving to ensure that the continued investment into our centres and our staff will deliver an unrivalled service for both our business and private customers.’
Recently, Fleet NewsNet revealed that the company had another initiative aimed at providing new benefits for customers.
A new customer reward programme called In Roads is offering a bonus scheme with a difference.
Companies which put ATS Euromaster and Michelin as their preferred fast-fit and tyre suppliers can qualify for the programme.
With each driver purchase, points are added depending on the size of the fleet. But unlike many schemes, the points can be redeemed for items designed to help with fleet health and safety, as well as gifts.