While its homepage splash looks disjointed, good use of images and logos means users can pick out options that are also available to click through on the left side menu.
A quick way to get the most out of www.rac.co.uk is to check out the two tool bars featured on the homepage.
Both are useful for sourcing quotes for breakdown cover, car insurance, loans, travel insurance and for planning a journey.
On this same bar, links to traffic news and a hotel finder are also included.
If all these options were sprawled out on the homepage it would have added up to an overcrowded mess, but condensing the functions in this way makes excellent – and logical – use of the available space.
For any finance-related quote, each option requires the site visitor to fill in an online form. It’s not that painful – each only takes a couple of minutes.
Users can make secure transactions online and each section of the site offers comprehensive advice along with contact details should it be necessary to talk to a real, live RAC staff member.
Head to the ‘RAC Business Solutions’ section of the site and that’s where there’s a range of services for fleet, insurance and finance sectors. A company car tax calculator is included in this area.
Even though this site is packed with options and features, it remains easy to navigate provided the user sticks to the left hand menu. Anyone who happens to get lost has a way out – there’s a click-through to the site map. The RAC packs a lot of information into its site, so it is word heavy in places. But those who spend the time to look over the many useful functions will come away with a lot more than roadside assistance.
The lowdown
The site: www.rac.co.uk
We like: Packed with functions and useful info
We don’t like: Too wordy in places
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