Pink fleet’s new safety move

A WOMEN-only private hire service is fitting its distinctive pink cars with satellite navigation units for round-the-clock tracking and electronic job despatch via PDAs.

Pink Ladies is using Masternaut systems that give it 24-hour control over its operations with one minute updates on the movement of each vehicle.

Co-founder Andrea Winders said: ‘If you take all the pre-conceptions that people have about taxis or private hire and turn them upside down, you have Pink Ladies.

Masternaut adds extra security and safety and that is a crucial to the service we offer, but it is also a complete fleet control system so we can allocate nearest vehicles, despatch jobs, calculate pick-up times and send texts.’