Fleet News

Web watch: we review what’s hot on the net

FLEET managers may feel instantly lost by the amount of crowded text on the home-page of this UK version of a series of websites marketing tyres online to 21 countries.

But after the user has inputted tyre size and quantity, a page displaying a list of possible matches is shown and this area of the site is much neater. Makes of tyre are clearly displayed with price and size. It is also possible to view pictures and details behind each tyre.

The purchase system is very similar to most mainstream consumer websites in that customers can add tyres to a virtual basket and then proceed to the checkout.

There is a vast selection on offer, including well-known brands like Pirelli, Contintental and Goodyear. Prices include VAT and delivery for UK mainland only.

Any fleet manager accustomed to buying books, wine or music online will feel comfortable buying tyres here.

By clicking on the ‘advice’ link on the left-hand column in the homepage customers can look at mytyre.co.uk’s suggestion on which tyre will suit a particular manufacturer.

An FAQ section offers help if needed too. Any questions that go unanswered from this section can be emailed to mytyres.co.uk.

Once tyres have been purchased fleet managers can choose to have orders delivered directly to the front door or to have them sent to whoever will be fitting them. Fitters can be located by clicking on the ‘fitting service companies’ link at the bottom of the homepage. Entering a postcode and specifying a distance radius up to 50 miles brings up a list of companies linked to mytyres.co.uk, complete with opening times and contact details.

Compared to blackcircles.com – another tyres marketing site reviewed in Web Watch – this website loses out in terms of design and simplicity, but it does hold some competent features. Tom Seymour

The lowdown:

The site: www.mytyres.co.uk.

We like: Large selection of tyres available

We don’t like: Disorientating homepage

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