Fleet Key, Flex Key, Key Solutions and Online Key are designed to meet the needs of the company’s existing and potential customers, regardless of their size or location.
Rich Green, GE’s UK managing director, said: ‘The thinking behind this move is twofold. ‘Firstly, we are doing more business on a pan-European basis, so having core pan-European products makes matters simpler and more effective for our customers.
‘Secondly, with the recent and very successful adoption of our new corporate identity, which brings all our European brands into line, it is sensible to also harmonise our core products – although we will continue to offer specialist products in local markets.
‘Taken together, all of the Key products illustrate the breadth of service of which we are now capable.’