Fleet News

Chevrolet copies Saab sales effect

VAUXHALL is to use the successful formula it applied to Saab fleet sales with its new Chevrolet model range.

From this week Vauxhall’s fleet sales team will be selling the Chevrolet range of cars (rebranded and facelifted versions of the old Daewoo offerings), from the Matiz city car to the Tacuma MPV, alongside the more familiar Vauxhall and Saab line-ups.

Although Chevrolet has a modest fleet sales target of just 1,000 units in 2006, the firm is confident that the combined backroom fleet support team, and some new models in the pipeline (see the FNN Launch Calendar) will see sales grow substantially in the future.

Paul Adler, fleet brand manager for the three marques, said: ‘Saab sales are up 100% year-on-year and we will use what we learned from Saab with Chevrolet.

‘The three brands have clear identities – Chevrolet means value for money, Vauxhall is the mainstream offering and Saab is our prestige brand.

‘The challenge for us is to position the cars on choice lists and to find the right customer holes for the products.’

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