The 155-acre site, including stretches of the original track, has been restored and a skid pan, handling circuit and off-road course built to test the latest Mercedes-Benz models.
More than 100 cars are housed within the main building, including every car currently available to buy from Mercedes-Benz, Maybach and smart, as well as a selection of classics.
These include the famous 300SL ‘Gullwing’ coupe, Mika Hakkinen’s 1999 World Championship-winning F1 car, and the Mercedes-McLaren 722 Edition SLR supercar. The aim of Mercedes-Benz at Brooklands is to strengthen the brand by making a day at the facility fun for all the family.
As well as a tour of the history of Mercedes-Benz and a 3D interactive display on how cars are built, the site features conference suites, a theatre and a restaurant. Children can also drive A-classes on the test track if they are tall enough. The company intends to use the facility to strengthen the brand, sell cars to the public – it replaces several London dealerships – and as a base for future launches and corporate events.
About 300,000 people are expected through the doors each year.