Usually the firm offers a VTX grade as it sits well beside the firm’s retail-only cashback deals, but it says there will be no such activity on its new model.
Ian Hughes, Citroën’s head of fleet and remarketing, said: ‘We have developed our strategy with the C4 Picasso with fleets in mind from the outset, working with the price guides to achieve a strong wholelife cost proposition.’
Hughes wants to build more fleet awareness, and has been working with the guides to ensure the car is priced and specced correctly. He added: ‘We have never launched a car in this way before.’
The C4 Picasso goes on sale on January 15, although fleets will be able to order one from January 2 once RVs have been set.