Fleet News

Kia displays future design at Geneva

KIA Motors will unveil a new concept car at the Geneva Motor Show at the end of this month which acts as a precursor to its future models.

The new concept, titled ‘cee’d’ (pronounced ‘seed’), is based on the forthcoming all-new C-segment model which Kia will begin building at its first-ever European assembly plant in Slovakia from December.

"Our design brief was to create a ‘teaser’ for the all-new Kia which has been designed entirely in Europe and will make its world premiere at the Paris Show in September," said Gregory Guillaume, chief designer Kia’s European design centre.

"We wanted to introduce this concept as the starting point for the new design DNA for Kia, to highlight that this car is designed in Europe and made in Europe, to fulfil 100% of European customer needs," said Guillaume.

Full details of the cee’d concept car, the all-new Kia Sedona and the 2006 upgraded Sorento SUV will be available at the Kia stand to the press on February 28.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee