Fleet News

DSR puts Mazda ahead on records

MAZDA’S internet-based Digital Service Record (DSR) system, which has done away with the old hand-stamped service books, is proving a success with fleet customers and the dealers who operate it.

The system was rolled out with Mazda5, MX-5, MPS and 6 models and means that all the cars’ service histories are held on an intranet site which can be accessed by all Mazda dealers.

Independent repairers can also register and join the scheme.

A spokesman said: ‘The system is a real boon for fleets as it means all Mazda dealers have details of their cars’ histories. All faults, repairs and servicing are held so a full record of each car is available. It means that at selling time, a credible history of the car is available to the buyer with no chance of fraud.’

Dealers reckon the DSR system is working well.

Geoff King, aftersales manager for TW White and Son’s four Mazda outlets based in Guildford, Surrey, said it combated the threat of falsified service records and fostered improved customer satisfaction levels within the retail network.

He said: ‘There is peace of mind at various levels, knowing that we are linked to a centralised, secure and transparent record of our customers’ cars’ service histories.

‘Gone are the problems of service books being mislaid or not stamped. No more oil- stained dirty fingerprints on dog-eared log books, although we still provide a paper printout of the complete record for the customer to take away.’

By linking DSR to the Mazda intranet, the electronic record could be supplemented by menu-pricing costings when service job cards are generated.

In TW White and Son’s service bays, DSR virtually eliminates involvement with paperwork. King explained: ‘We employ people to work on cars and not on paper and DSR is another way of improving productivity by saving time with rapid inputting. It is marvellous in concept and execution.’

Carl Banfield, vehicle preparation manager at Bourne Road Mazda, Dartford, one of the early adopters of the scheme within the dealer network, added: ‘It streamlines the business for me. Because I run the operation from a computer terminal, the less keyboard work I have to do, the better.’

Although DSR predominantly relates to servicing, the inclusion of the pre-delivery inspection (PDI) record is critical to satisfied customers and establishing a complete vehicle history.

Banfield said: ‘It cuts superfluous administration and goes straight into the system after the PDI is carried out. That means our first job is complete and from there on it provides detailed records of scheduled services and extended service items, all of which can be accessed rapidly and with clarity.’

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