ISUZU has cut more than £3,000 off the price of its Rodeo Denver ‘lifestyle’ pickup compared to the original 2004 launch price.

The five-seat, four-door double-cab Rodeo Denver manual will now cost £13,990 excluding VAT and this compares to £17,345 when it was introduced. An automatic version is also available for £14,990. The offer is limited to models in silver only.