Fleet News

Remarketing: Footie fever and RVs

THE fleet industry is waiting to see what effect England’s World Cup participation will have on used car buying activity and prices. Opinions are divided on the likely influence on buyers, with some experts believing it causes a summer-long malaise in the market and others claiming it has a negligible effect.

CAP Black Book database manager Tony Styles said: ‘It all depends on the performance of the team. There will not be too many problems in the early stages because of the timing of England games. It traditionally slows activity down, but then it’s also that time of year when buying slows anyway.

‘I don’t think it will be hugely detrimental to used prices even if England do well and progress to the later stages, and if they win it, the feelgood factor could even help activity and prices.’ Adrian Rushmore, managing editor at EurotaxGlass’s, is less optimistic. He said: ‘June and early July will be a difficult time for the motor trade. In order to sell cars, there has to be a fundamental enthusiasm for the buying process and consumers must have the desire to visit their local dealerships.

‘The World Cup can represent one of the biggest commercial opportunities for retailers, but car-buying demands an extensive investment, not only financially but also in terms of time. For many families, major sporting events can dominate recreational time and may defer the buying process to a later date.’

EurotaxGlass’s claims past experience has shown that the business lost over this period may not be fully recovered in the post-tournament aftermath.

However, if David Beckham holds aloft the World Cup on July 9, Trader Guide’s editorial director Alan Senior reckons there could be a buying frenzy for used cars, with buyers throwing common sense out the window and paying well over the odds.

He added: ‘The feelgood factor will lead to increased market confidence.’

Traditionally confidence-led models in the Sports and Convertible sectors have always won out” ‘With summer holidays and the World Cup now firmly on everyone’s mind, the motor trade is likely to have a relatively quiet June, but success on the field could lead to a high scoring July at dealerships.’

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