Fleet News

Motor show: Captiva key to success

The Captiva SUV will mark the first of a new breed of Chevrolets which will have a genuine chance of success in the fleet market, its maker believes.

Until now, the reintroduction of Chevrolet in the UK – under the wing of Vauxhall – has involved rebadging ageing Daewoos, and consequently has found little favour with fleets.

However, the Captiva will be the first vehicle specifically designed as a Chevrolet, which brings with it a fresh challenge for the team responsible for selling it to fleets.

Brand manager Paul Adler reckons the new seven-seat car will make Chevrolet more appealing to user-choosers, and he will be able to target them by using Vauxhall’s marketing clout and fleet know-how.

Sharing a platform with the upcoming Vauxhall Antara, the Captiva is likely to be on sale next year.

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