THE man behind one of the world’s biggest brands will be giving expert advice on achieving loyalty in a crowded market at this year’s Fleet News Industry Conference, sponsored by National Car Rental.
For details on this year’s conference, log on to www.fnindustryconference.com or email sandra.evitt@emap.com. She can also be contacted on 01733 468123.
Peter Draper, the director of marketing at Manchester United plc until May 2006, was responsible for the club’s global brand image.
He will be the keynote speaker at the conference, taking place on November 1 at the Hilton London Metropole Hotel on Edgware Road, London. Since leaving the club, he set up his own communications consulting company, Loose Lips.
He will be revealing his strong views on customer service at the conference and revealing some best practice ideas about how firms in the fleet industry can improve their performance.
Draper will be joined by a string of high-profile speakers, all under the chairmanship of broadcaster Huw Edwards.
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