Renters can text the word “neutral” from their mobile phone. The rental firm says it is part of its policy to offer customers more ways to do their bit for the environment.
“For the small cost of £1.50, customers just text the word neutral to 87202, and they can make their rental carbon neutral,” said Daniel McCarthy, commercial director, Avis UK.
The estimated cost to offset emissions from an average rental is £1.50.
“Last year 23% more Avis customers offset their rentals than in 2005 and with this new SMS service we hope to see this figure increase dramatically,” said Mr McCarthy.
However, the company declined to say how many of its customers opted to take up its offer to help them offset their carbon emissions last year, or how many renters it expects to use the £1.50 text service.