More and more people are walking, cycling and use public transport after using the Government’s personal travel planning (PTP) schemes, research unveiled by Transport Minister Rosie Winterton shows.
PTPs encourage people to consider alternative transport options to the car.
The research shows it can reduce the number of car journeys drivers make by 10%, and the overall distance travelled by car by 11%.
It also offers value for money for local authorities, giving an average £30 return on every £1 invested over a 10-year period.
Mrs Winterton said: "Lots of people would like to use their cars less and sustainable transport more, but need some help to get them started.
"This research shows that where local authorities have worked innovatively to tell people about alternative travel options, walking, cycling and the use of public transport have been boosted. This can only bring benefits by cutting congestion, improving people's health and reducing pollution.
"I am also launching the new Essential Guide to Travel Planning to encourage employers to develop sustainable travel plans for their businesses.
Well-designed plans can reduce the number of people travelling to work by car by 15%, potentially avoiding millions of car miles, and more and more businesses are waking up to the benefits travel plans can offer.
"Having a travel plan is a win-win for the environment, for business and for individuals and I am confident that this new guide will inspire even more people to put one in place."
Personal travel planning (PTP) techniques involve alerting the public to alternative transport options to the car, either by personal visits to targeted households by travel advisors or through local marketing campaigns.
The Essential Guide to Travel Planning - produced for the Department for Transport's National Business Travel Network - acts as a 'one stop shop' for advice to employers about creating a travel plan and replaces the previous Travel Plan Resources Pack for Employers.
It will be sent to members of the network and made widely available to employers across the country.