Enterprise Rent-A-Car has chosen Loch Katrine in the Loch Lomond and the Trossachs National Park as the first UK location to receive a donation of trees to celebrate its 50th anniversary.

Forestry Commission Scotland will receive 40,000 trees to help rebuild a specific area of the park situated, known locally as Primrose Hill and will help preserve local habitats for Scotland’s indigenous flora and fauna.

The planting forms the first UK element of Enterprise’s 50 Million Tree Pledge. As part of its 50th anniversary, celebrated this year, the firm has agreed to plant 50 million trees over the next 50 years.

The pledge covers every country where Enterprise does business, so a large part of those 50 million trees will be in locations across the UK.