Fleet News

Eureka on the road

A fifth of entrepreneurs say they have their most important ‘eureka’ moments whilst sat in their cars – and deliberately hit the open road to help stimulate the creative juices.

Cadillac questioned over 500 UK entrepreneurs to find out the ideal conditions for creative thinking.

The results show that only 29% of entrepreneurs think most creatively in the workplace, with over two-thirds (71%) coming up with their big ideas away from their desks.

Almost 70% prefer to come up with their big ideas alone – rating solitude and quiet as the most important factors in stimulating ‘eureka’ moments - so it is no surprise 18% say they think most creatively in their cars.

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