Fleet News

Honda set to break 100,000 sales barrier

Increased sales of hybrid models and more fleet business means Honda is set to break the 100,000-unit barrier for the first time in the UK this year.

Fleet registrations are currently running at 32% of total sales this year, compared with 25% in 2006.

As well as more fleet business, Honda has also seen sales of its Civic Hybrid rise as it has been able to secure additional supply from Japan.

Bernard Bradley, general manager – cars, at Honda UK, said: “We have traditionally been strong in retail but fleet will definitely continue to grow in importance.

“By 2010 fleet will account for 40% of our sales – but we will grow in a controlled and sustainable manner.”

Much of this growth will come through the new Accord which goes on sale in June, a new Jazz towards the end of 2008 and in 2009 a World Hybrid model which will be both green and affordable, the company claims.

Mr Bradley said that Honda’s focus would be based on a “determination to provide real solutions to real fleets”.

As well as offering cars which appeal to drivers, Honda is also ensuring its aftersales service at dealers is up to scratch.

Mr Bradley added: “We want our business relationships to be as reliable as our cars.”

At its Forward in Fleet conference, Honda also outlined its 2008 Fleet Charter which contains standards its network of 100 business and fleet sales dealers must achieve.

These include a focus on delivery and handover of vehicles to customers, as well as access to a comprehensive selection of models to test drive.

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