Brake's aims are to prevent death and injury on the roads through education of all road users while campaigning for Government improvements to road safety, and to care for people who are bereaved or affected by serious injury in a road crash through support services.
As a corporate partner, GE Fleet Services will be given access to a range of the charity's road safety resources, advice from its road safety experts when needed and take part in its regular awareness campaigns.
Also, the company will take part in Brake's Fleet Safety Forum, designed for organisations running company vehicles.
The first part of the corporate sponsorship is likely to be participation in Brake's annual road safety week, which runs from November 5 to 11.
"The last few years have seen a huge upswing in interest in safety issues in the fleet industry, and not just because of legislative pressures. Many fleets have now developed a genuine safety culture,” said Rich Green, managing director at GE Fleet Services.
"Working with Brake, we believe that we can help to keep road safety at the core of activities on our own fleet and those of our customers' while also carrying out worthwhile work in our local community."