Fleet News

Firm promises online rental growth

Dealer car rental services, which are already enjoying a growth in demand from long-term rental customers, will benefit from a new online marketplace that has just been launched in the UK.

Following a successful launch in Germany, erento is now targeting the UK web market with its site www.erento.co.uk.

It is currently offering a 100-day test drive package providing rental suppliers with the opportunity to hire out as many vehicles as they want for a fee of £50.

The online rental marketplace has had a dramatic impact on the vehicle rental industry in Germany, says erento, which claims to have a quarter of rental companies there on its books, including Alamo, ADAC and Harley-Davidson.

While e-commerce presents a growth opportunity for rental companies of all sizes, it is rarely financially viable for smaller players to build sophisticated e-commerce and online marketing operations capable of competing with the established players.

As a result, the online rental industry is dominated by a few multi-national companies.

Erento claims it provides the answer by allowing rental companies to establish and grow their online presence, regardless of size.

Star Car, a medium-sized German car rental company, for example, gained 1,400 customers and over E100,000 in revenue within the first year through erento

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee