Fleet News

Price more important than lower emissions

Manufacturers believe price rather than green credentials is the highest priority on car buyers’ tick list.

The findings, which are contained in the SMMT's annual issues' survey, are similar to an Ipsos-MORI report earlier this year which revealed that price and running costs were twice as important to female new car buyers as low emissions.

“Of course, price will remain an important factor for all new vehicle buyers,” said Christopher Macgowan, SMMT chief executive.

“However, we all appreciate that low emissions should be higher up the list of priorities.”

The issues survey suggests that financial incentives are crucial in creating consumer demand for lower carbon vehicles.

Tax incentives and cheaper fuels were seen as the most important contributors in driving demand, followed by re-fuelling infrastructure, sustainable fuel production and better consumer information.

However, crucially, more than half of respondents (56%), felt that no factor could be taken in isolation.

“Our colleagues in the industry clearly feel that partnership between industry, government, fuel companies and consumers is the best way to deliver sustainable motoring sooner and most effectively,” added Macgowan.

The survey will be free to download from the SMMT website from 6pm tomorrow.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee