Fleet News

Clubman orders add to MINI success story

The launch of the Clubman has proved a big success for MINI, which during November saw its largest share ever of the UK market.

A total of 4,104 new MINIs were registered last month, and in many UK dealerships the Clubman allocations were quickly sold, leaving the car sold out until next year.

Almost 3,000 orders have been placed for the Clubman, which combines the styling of the MINI hatchback with a longer wheelbase and an eyecatching split rear tailgate, aping the original Mini Traveller.

The success of the new car meant that MINI accounted for 2.59% of the UK market in November, the third record sales month that the company has seen this year.

MINI’s owner, the BMW Group, has seen its plants at Oxford, Swindon and Hams Hall move up to full capacity in the mid-term.

The three factories are aiming for a record production of 260,000 MINIs in 2008.

However, BMW has announced that the forthcoming MINI sports activity vehicle (SAV) will go into production in Austria.

It says the move will help ensure flexibility and optimum performance in UK factories, and bring the new model to the market as quickly as possible.

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