Fleet managers unhappy with the level of service offered by telematics providers are not renewing their contracts after the initial term has expired.

Complaints of pushy salesmen, poor advice and confusing pricing structures are being levelled at telematics providers by fleet managers who say they have little idea of the fleet industry.

According to telematics service provider Eagle-I, another problem is that many fleet operators are not equipped to effectively handle the amount of data that comes out of a telematics system.

As a result they are missing opportunities to reduce costs, improve productivity and efficiency and enhance customer service.

Eagle-i has now appointed Simon Jackson to head up its new consulting division, which aims to help fleet customers realise the full benefits of installing any make of telematics system, achieve a faster rate of return on their investment and meet their duty of care obligations.

“The true benefits of telematics implementation are often not fully realised by the end-user because of a poor initial deployment, lack of training and inadequate treatment of the resultant data,” said Mr Jackson.

“A consultancy-led deployment unites the client’s knowledge of their business with the consultant’s knowledge of telematics to achieve a much faster return on investment.”

The company’s findings back up evidence given at the recent Fleet Van conference by Damien James, head of transport provision at Bracknell Forest Borough Council, who said fleet managers need access to impartial advice if they are to benefit from the many benefits telematics systems can provide.