CARL Smith, web and e-media designer, Cfc

  • How have the first few months in your new role been?
    Very busy. I have been keen to gain an understanding of the product as well as looking at how we are going to develop the brand.

  • What has been the highlight?
    Being involved in new product development.

  • Have you faced any new challenges?
    Getting under the skin of a new industry is always a challenge – but it’s getting easier.

  • How should fleet managers be utilising their software?
    A successful fleet system should be able to communicate with drivers and suppliers and feed through live data to a fleet manager. This would proactively identify areas of concern rather than the fleet manager having to run reports to flush out these issues.

  • Why is software important for fleets?
    If you cannot accurately identify your fleet costs and where you are being exposed to risk, how can you effectively put plans in place to take control and make cost savings?