The Fleet Service Dealer Programme, for which all Mitsubishi’s 145 dealerships are eligible to sign up, offers a labour rate of £50 plus VAT per hour or a discount of 20% on the retail labour rate, parts priced at 20% less than retail prices, a maximum booking lead time of seven working days and a courtesy car provided in line with retail customer standards.
Mitsubishi’s aim is to boost fleet business with a focus on contract hire, and also to provide a better support nework for fleet customers to help service retention levels.
Andy Wertheim, Mitsubishi Motors UK’s manager – fleet and used car sales, said: ‘So far, we’ve got 56 dealers who have signed up to the programme, giving us a very good national spread.’
Mr Wertheim said Mitsubishi was planning to sell about 10,000 vehicles into fleet this year, with the majority being contract-hired.
The remainder will be made up of a couple of thousand courtesy cars and around 750 specialist vehicles such as L200 and Shogun off-roaders provided to groups like the Highways Agency, National Grid and blue-light fleets for which Mitsubishi can create bespoke conversions.