Fleet News

Land Rover may target fleet sales

Land Rover is considering whether it should do more to woo fleet customers with the Freelander 2 by taking on a specialist sales team.

Speaking at the launch of the diesel Freelander 2 with an automatic gearbox, the firm’s UK managing director John Edwards acknowledged that Land Rover did not currently address the fleet market directly, but said: “We are re-evaluating that because Freelander 2, and especially this diesel automatic model, gives us the opportunity to do that.

“We are looking at whether we need a specialist fleet field force. I’m not yet convinced that it’s the best way of investing our money, but our sales director Bob Grace is pushing it very hard.”

Mr Edwards said he still needed persuading “that it would be worth the £750,000 or whatever” it would cost to have a full-time fleet field force.

He added: “We will decide over the next three months. I’ve told the guys to go away and do some work to convince me.”

He said that significant fleet opportunities in the UK market were only now opening up to Land Rover with the arrival of Freelander 2, and the TD4 auto in particular. The TD4 auto is “the hot car for the business market”, said Mr Edwards, who acknowledged criticism that it should have been available from when Freelander 2 launched last year.

  • Freelander 2 TD4 auto first drive –Thursday.
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