Based in Bordeaux, the facility joins existing operations in Paris and Lyon.
More than 350 buyers attended the opening sale, which featured an entry of 210 vehicles.
A total of 150 vehicles were sold for a 71% conversion rate and a turnover exceeding €1 million – a record sum for a physical auction staged by BCA France.
The auction giant has invested more than €500,000 in developing the specialist remarketing centre. It will initially stage two auctions a month.
BCA France managing director Jean-Roch Piat said: “We are introducing a new low-cost business model for the French auction business, based on volume sellers and used vehicle buyers.”
The site will also utilise electronic remarketing channels.